Ad of the Day
Goli: Beets Cardio Gummies — Benefit Stack Ad (CoQ10 + Beet Root + B12)
The Creative
Goli Beets Cardio Gummies - Benefit Stack Layout
Most supplement ads rely on vague benefit claims or lifestyle imagery. This ad takes a benefit-stack approach: showing key ingredients (CoQ10, Beet Root Extract, Vitamin B12), linking each to its supported function, and including a DSHEA disclaimer to stay compliance-safe.
The wedge: Ingredient → Function clarity. Instead of promising cures or outcomes, the ad educates: "CoQ10 to support cardiovascular health," "Beet Root Extract as a superfood," and "Vitamin B12 to support red blood cell formation." This builds trust while avoiding risky disease claims.
Perfect Timing: Health & wellness consumers are demanding transparency and compliance-safe claims. FDA scrutiny on supplements is high, so ads that connect ingredients directly to structure/function benefits (with disclaimers) perform strongly in 2025 wellness marketing.
10x Better: Most supplement creatives are generic. This ad is scannable, compliant, and trustworthy: three benefit callouts, single color palette, floating gummies for motion. It outperforms "boost your energy" style ads by being specific and legally safe.
Target consumers include adults 25–54 focused on wellness, heart health, and energy. This format also works for brands in functional foods, supplements, and beauty — any industry where ingredient-based proof points drive trust.
The ad aligns with DSHEA standards: CoQ10 supports cardiovascular health†, Beet Root Extract provides nitrates (superfood positioning), and Vitamin B12 is essential for red blood cell formation†. Including the FDA disclaimer makes it safe for Meta approval and consumer trust.
Most supplement ads lean on lifestyle shots or vague "feel better" promises. Few brands use ingredient → function callouts paired with disclaimers. This creates a gap: consumers want clarity, and platforms reward compliant, transparent creatives.
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Wellness advertising is shifting toward compliance-safe benefit callouts. Ingredient → function ads with disclaimers outperform vague lifestyle creatives, especially as FDA scrutiny increases. This makes the benefit-stack format scalable across supplements and functional foods.
Copy frameworks and compliance guidelines to recreate this high-converting supplement ad for your brand.
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